At BDA I was awarded Account Design Lead for Michelin, and in this capacity I created seasonal catalogs showcasing Michelin-branded apparel and merchandise. My responsibilities for these catalogs included creating initial design concepts all the way through managing the print process and attending press checks.
Dow Sochi Apparel Brochure
Brochures
BDA was one of the premier providers of branded apparel for the 2014 Olympics in Sochi. This piece was created as a presentation, as well as a printed brochure to advertise all our Olympics-branded merchandise. This project entailed working closely with New Business Development, project managers, and the marketing department to showcase our product offerings.
AT&T Brand Love Brochure
Brochures
AT&T updated their branding, and needed a print piece to tease the new brand and advertise new brand merchandise. The final piece was distributed nationally and the client was thrilled with the results.
Hamilton Company OEM Brochure
Brochures
Challenge: Hamilton Company requested a print piece advertising their OEM capabilities to third party vendors on an extremely tight timeline. Our solution was to create a trifold brochure which could be dispersed at tradeshows or via sales associates. The process included working with the art director on initial design concepting and content creation, as well as print production.
Results: The client was very happy with the final piece and thrilled that we were able to produce it so quickly.
IDEX Corporate Brochure
Brochures
Challenge: To create a corporate brochure informing IDEX employees and customers of the company’s new marketing and branding philosophy. The process included designing initial comps,working with the art and creative director on a design direction, designing layout, copywriting and editing, working with the printer on creating a dieline, and print production.
Result: The recipients have found this brochure to be a useful tool in telling their evolving brand story and explaining the new company direction.
BDA Corporate Brochure
Brochures
Challenge: To create and produce the corporate brochure for BDA, from ideation to completion. The process included creating design comps, content layout, and overseeing the print and production process, choosing paper and coatings, pricing printers to attending press checks.
Results: The brochure was well received, and won first place in the 2013 PPI Print Rocks! Marketing/Promotional Materials category.