About
I have years of experience in and boundless enthusiasm for print and digital design, from Fortune 500 clients to branding for startups. No project is too daunting or insignificant — I enjoy telling the right visual story regardless of the project scope.
My journey began at a neighborhood newspaper group designing ads and page layout for 6 local weekly newspapers, 2 monthlies, and numerous seasonal inserts and programs for community events. After managing the art department for several years, I moved on to agency work where I cultivated my skills in marketing and branding for companies such as Microsoft, AT&T, Bank of America, Caterpillar, Dell, FedEx, Geico, HBO, Hilton, Hershey’s, The Home Depot, Michelin, Starbucks, UPS, PACCAR, and many others. In between agency gigs I also helped establish the Marketing and Communications Department for the Washington State Convention Center. Working closely with the department director, I created the Convention Center style guide, and researched, wrote, and designed the annual report. My experience at the Convention Center taught me about marketing in hospitality and convention sectors.
I have been lucky that in addition to design, I have had opportunities to exercise my skills in copywriting and editing. I have written and edited copy for ads that have appeared in national publications, as well as top-tier presentation materials for high-level executives. I really enjoy the ability to use this skill set when I can.
I am organized, efficient, and a self-starter, and have limitless positive energy to contribute to those around me.
Skill
01. PRINT
Print design is my first love, and I delight in all points of print work flow, from conception through production. No detail is too insignificant when it comes to print.
02. DIGITAL
My experience in concepting and producing art for digital platforms includes design and coding of email blasts, asset optimization and production, and the development and creation of retail sites and web banners.
03. BRANDING
Branding is the alchemy of telling the right story in the right way. I have spent much of my career on brand development — from initial brand creation for new companies, to complete rebrands, always while upholding and honoring established brand standards.
04. MARKETING
Throughout my career I have worked directly with marketing departments to ensure the visual message is impeccable.
Experience
GRAPHIC DESIGNER V2Works 10.2015 – 10.2016
- Concepted, designed and produced original print and digital work for top clients
- Designed and contributed to a diverse mix of print and digital projects such as flyers, brochures, sales sheets, ads, catalogs, posters, trade show graphics, branding, logos, web banners, e-blast layouts, templates, and more
- Created new comps and mock-ups; maintained existing projects by editing, revising, and proofing
- Wrote and edited copy for ads, brochures, catalogs, email marketing, signage, and more
GRAPHIC DESIGNER Staples Studios 7.2014- 8.2015
- Collaborated with the creative director on conceptual and strategic design for top tech companies
- Designed marketing materials, infographics, data visualization, trade shows, sales collateral and other projects for clients including Microsoft, Ciena, Caradigm, Concur and Okta
- Conceptualized, storyboarded and created a marketing video to highlight the studio’s capabilities
- Refreshed studio website
- Built meaningful and effective presentations for CEOs and high-level executives
MARKETING SPECIALIST Washington State Convention Center 10.2013 – 6.2014
- Worked with the Department Director to create a new department which oversees all Convention Center-related marketing and communications
- Established Convention Center branding elements; designed and wrote the style guide
- Created the Convention Center annual report; wrote report content
- Coordinated and directed photo shoots for marketing campaigns
- Designed and wrote copy for national magazine ads, signage, flyers, brochures, eblasts, menu boards, menus, packaging and presentations
DESIGN LEAD Bensussen, Deutsch & Associates 10.2006 – 9.2013
- Designed catalogs, brochures, posters, flyers, sell sheets, retail sites, email blasts and marketing material for Fortune 500 clients including FedEx, Bank of America, Michelin, Caterpillar, AT&T, Geico, and Home Depot
- Created high-end capabilities books used in client pitches with top-tier executives
- Developed, implemented and streamlined a process for all presentation materials
- Applied print specialization by obtaining print quotes, attending press checks and managing the entire print process
- Utilized expertise in establishing, maintaining, and upholding brand standards
ART DEPARTMENT MANAGER Pacific Publishing Company 1999 – 2006
- Ran the art department of a neighborhood newspaper group
- Directed layout and design of 5 weekly newspapers, 2 monthly publications, and numerous seasonal inserts and event programs
- Hired full time, part time and contract employees
Testimonials
“ I feel fortunate to have had the opportunity to work with Lucinda at the studio for the better part of a year, and was consistently impressed by work-ethic and self-motivated pursuit to be a better designer every day. Her positive attitude and design sensibilities are only complimented by her team-focused approach to helping solve problems for clients. I’m proud to say she’s a welcome addition to any team.”
MICHAEL STAPLES
Principal & Creative Director at Staples Studios
“I had the pleasure to partner with Lucinda at BDA for seven years. In the same department yet 3 time zones away. She was always quick to assist in any needs I or my Midwest team would have. Lucinda’s web and print work consistently mirrored her high skill, experience, brand understanding/elevation and professionalism. The above coupled with her warm and accommodating personality would certainly place her on my dream team. She’d be a creative and personal asset to any organization.”
MICHAEL POGUE
Managing Senior Lead Designer
“ I had the pleasure of working closely with Lucinda for 7 years she was employed as Web/Print Design Lead at BDA. Cinda excelled in this role and not only completed hundreds of jobs but also completed them on-time, under tight deadlines and quite often under budget. I enjoyed working with her so well, that I asked her to join me most recently at Resun8, a startup, to establish the company brand and vision. Cinda is well versed in both print and online design (as well as video and creative writing) and is exceptional at creating a vehicle that drives solutions for the clients needs over and over. The quality of her work, research, organization and attention to detail are first-rate. All while being a brand steward for multiple fortune 100 brands. I’m grateful for the work she has accomplished, what she has taught me and for the friendship we have built along the way. I am confident that her intelligence, work ethic and design skills will bring value to any company she works with in the future.”
DAN BAXTER
Web/Print Design Manager
“Lucinda is one of those rare people that inspire trust. Her business sense, accurate communication and dedication to detail allow you to sit back and know a project is in good hands. You’ll never have to choose between fast, cheap or good. You actually get all three.”
BETH LUCAS
Graphic Designer and Illustrator